Key takeaway - Website pricing in France in 2025 ranges from €500 for a simple showcase site built by a freelancer to over €150,000 for a custom web application developed by an agency, a gap explained by the diversity of technical requirements, customization levels, and service provider choices.
Introduction: Why do website prices vary so much?
Wondering how much a website costs in 2025? This is THE question every entrepreneur, SMB leader, and project owner asks. And the answer may surprise you: from €500 to over €150,000.
This considerable price range is explained by the diversity of needs, technologies used, and level of customization desired. A showcase website for a craftsman doesn't have the same requirements as an e-commerce platform with inventory management or a custom business web application.
In this comprehensive guide, we detail the real prices charged in France in 2025, based on our experience as a web agency in Dijon and market data.
Pricing by type of service provider
Before discussing the type of website, it's essential to understand that your choice of service provider significantly impacts the budget.
Freelancer (€300 - €600/day)
A freelance developer generally offers the most accessible rates:
- Simple showcase website: €500 to €3,000
- Basic e-commerce: €2,000 to €8,000
- Average daily rate: €300 to €600
Advantages: reduced cost, direct relationship, flexibility.
Disadvantages: variable availability, skills sometimes limited to one area, risk of dependency on a single person.
Web agency (€500 - €1,200/day)
A web agency structures its teams around multiple expertise areas (design, development, SEO, project management):
- Professional showcase website: €2,500 to €10,000
- E-commerce website: €5,000 to €50,000
- Custom web application: €15,000 to €150,000+
- Average daily rate: €500 to €1,200
Advantages: multidisciplinary team, proven methodology, project sustainability, long-term support.
Disadvantages: higher budget, sometimes less flexibility on small projects.
Sources: Codeur.com, DevMiWeb
Website prices by project type
Simple showcase website: €1,500 to €5,000
The showcase website remains the most requested solution by small businesses and freelancers. In 2025, a professional quality showcase website includes:
- 5 to 10 pages (Home, About, Services, Contact, Legal notices)
- Responsive design adapted for mobile and tablet
- Secure contact form
- Basic SEO optimization (tags, sitemap, performance)
- First year hosting often included
- SSL certificate (HTTPS mandatory)
| Range | Price | Ideal for |
|---|---|---|
| Entry-level | €1,500 - €2,500 | Craftsmen, self-employed |
| Mid-range | €2,500 - €4,000 | Small businesses, freelancers |
| High-end | €4,000 - €5,000 | SMBs looking to stand out |
Source: Click&Digital
Premium showcase website: €5,000 to €15,000
For companies wanting a strong brand image, the premium showcase website offers:
- Custom design created by an art director
- Animations and micro-interactions (scroll, hover, transitions)
- Integrated blog for your content strategy
- Advanced SEO optimization (structure, internal linking, Core Web Vitals)
- Multi-language if needed
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Custom analytics dashboards
Ideal for: Ambitious SMBs, startups, B2B service companies.
E-commerce website: €5,000 to €50,000
The price of an online store varies considerably depending on complexity:
Simple e-commerce (€5,000 - €12,000)
- Up to 100 products
- Online payment (Stripe, PayPal)
- Basic inventory management
- WooCommerce or Shopify type solution
Advanced e-commerce (€12,000 - €30,000)
- Unlimited product catalog
- Advanced search filters
- Multi-warehouse management
- Carrier integration
- Customer reviews and wishlist
Custom e-commerce (€30,000 - €50,000+)
- Custom technical architecture
- ERP/PIM integration
- Multi-vendor marketplace
- Complex logistics
- B2B with customer-specific pricing
Note: According to GoodFirms, a complex e-commerce platform with integrations can reach €100,000 or more.
Custom web application: €30,000 to €150,000+
Business web applications represent the most complex projects:
- Specific business features developed from scratch
- User management with roles and permissions
- Dashboards and advanced reporting
- Multiple APIs and integrations (existing IT systems, third-party tools)
- High availability and scalability
- Enhanced security (authentication, encryption, audits)
| Project type | Price range |
|---|---|
| MVP / Prototype | €30,000 - €50,000 |
| Business application | €50,000 - €100,000 |
| SaaS platform | €80,000 - €150,000+ |
| Marketplace | €100,000 - €250,000+ |
Source: Imaginovation
Factors that influence the price
1. Design complexity
A customized template costs between €500 and €2,000. A custom design created by an art director can reach €3,000 to €10,000, including:
- UX research and wireframes
- High-fidelity mockups
- Complete brand guidelines
- Responsive variations
2. Number of features
Each additional feature impacts the budget:
| Feature | Estimated cost |
|---|---|
| Blog | €500 - €1,500 |
| Member area | €1,500 - €5,000 |
| Online booking | €2,000 - €6,000 |
| Online payment | €1,000 - €3,000 |
| Advanced search engine | €1,500 - €4,000 |
| Live chat | €500 - €2,000 |
| Multi-language | €1,000 - €3,000/language |
3. Third-party integrations
Connecting your website to existing tools requires specific development:
- CRM (HubSpot, Salesforce): €1,000 - €5,000
- ERP (SAP, Sage): €3,000 - €15,000
- Marketing tools (Mailchimp, Sendinblue): €500 - €2,000
- Custom APIs: €2,000 - €10,000+
4. Level of customization
The more custom you want, the higher the price. The difference between a "turnkey" site and a fully customized solution can represent a factor of x3 to x5.
Recurring costs not to forget
The creation cost is just the tip of the iceberg. Also plan for:
Hosting: €50 to €500/year
- Shared: €50 - €150/year (showcase sites)
- VPS: €150 - €500/year (e-commerce, applications)
- Dedicated server/Cloud: €500 - €5,000/year (high traffic)
Domain name: €10 to €50/year
- Classic extensions (.fr, .com): €10 - €15/year
- Premium extensions (.io, .app): €30 - €50/year
Maintenance: €500 to €5,000/year
According to Indy, maintenance costs include:
- Security updates
- Regular backups
- Bug fixes
- Technical support
General rule: plan for 15 to 25% of the initial cost in annual maintenance.
Evolutions and improvements
Your website will evolve with your business. Budget 10 to 20% of the initial cost per year for continuous improvements.
Comparison: What to choose based on your budget?
| Budget | Recommended solution | Service provider |
|---|---|---|
| < €2,000 | Simple showcase site | Freelancer |
| €2,000 - €5,000 | Professional showcase | Senior freelancer / Small agency |
| €5,000 - €15,000 | Premium site or simple e-commerce | Web agency |
| €15,000 - €50,000 | Advanced e-commerce | Specialized web agency |
| > €50,000 | Custom application | Expert web agency |
FAQ: Your questions about website pricing
Why do quotes vary so much from one agency to another?
Each agency has its own cost structure, level of expertise, and methodology. A significant price difference can be explained by:
- The seniority level of the teams
- Strategic support included (or not)
- Technologies used
- Guarantees and support offered
Is it better to choose the cheapest option?
Rarely. A poorly designed website will cost more to fix than to do well from the start. Savings made on creation often turn into losses: poor SEO, security problems, site difficult to evolve.
How long does it take to create a website?
- Simple showcase site: 2 to 4 weeks
- Premium showcase site: 4 to 8 weeks
- E-commerce: 6 to 12 weeks
- Custom application: 3 to 6 months (or more)
Does the price include SEO?
Basic SEO optimization (structure, tags, performance) is generally included. Advanced SEO (content strategy, link building, position tracking) is an additional service billed separately, from €500 to €2,000/month.
Guide: Estimate Your Website Budget
Understand the factors that influence pricing and estimate your realistic budget.
Conclusion: Define your priorities before requesting a quote
The price of a website in 2025 depends above all on your business objectives. Before contacting service providers, ask yourself these questions:
- What is the main objective of your website? (visibility, sales, lead generation, business tool)
- Who is your target audience? (consumers, professionals, international)
- Which features are essential vs. nice-to-have?
- What budget can you invest? (creation + recurring)
- What is your timeline? (urgent vs. planned project)
Get a personalized quote for your project
At Neodigit, we support businesses of all sizes in creating their digital tools from our agency in Dijon, France. Our approach:
- Free audit of your needs
- Detailed and transparent quote within 48 hours
- Agile methodology with intermediate deliverables
- Long-term support (maintenance, evolutions)
Whether you need an effective showcase website or a complex business application, we adapt our proposal to your context and objectives.
Ready to bring your digital project to life? Schedule a free discovery call or request a personalized quote.