Key takeaway - Choosing a web agency in Dijon relies on seven essential criteria: proximity for in-person meetings, a portfolio relevant to your industry, technical expertise, project methodology, pricing transparency, post-launch support, and understanding of the Burgundy business landscape.
Introduction: Why Choose a Local Web Agency in Dijon?
Are you a business based in Dijon, Côte-d'Or, or more broadly in the Burgundy-Franche-Comté region, looking for a partner to create or redesign your website? Choosing your web agency is a strategic decision that will impact your digital visibility for years to come.
Dijon has several dozen web agencies, from freelancers to firms with 30+ employees. How do you navigate this landscape? What criteria should you prioritize? This guide gives you the 7 keys to making the right choice in 2025.
Why Choose a Web Agency in Dijon?
Proximity: An Underestimated Asset
Working with a local agency offers concrete advantages:
- In-person meetings: nothing replaces a workshop around a table
- Responsiveness: quick interventions for urgent adjustments
- Local market understanding: knowledge of regional economic specificities
- Network: connections with other local players (photographers, writers, printers)
- Commitment: a local agency stakes its reputation in the Dijon ecosystem
The Dijon Economic Landscape
Dijon is a dynamic economic hub: a metropolitan area of 260,000 inhabitants, university center, capital of gastronomy and wine, logistics hub... Local businesses have specific digital needs:
- Tourism and gastronomy: multilingual websites, online booking
- Industry and construction: professional showcase sites, intranets
- Retail and craftspeople: e-commerce, click & collect
- B2B services: lead generation, local SEO
An agency based in Dijon understands these challenges better than a Paris agency working remotely.
The 7 Criteria for Choosing Your Web Agency in Dijon
1. Clearly Define Your Needs
Before contacting agencies, ask yourself the right questions:
| Question | Impact on Choice |
|---|---|
| What type of site? (showcase, e-commerce, application) | Required technical expertise |
| What budget? | Targeted agency range |
| What timeline? | Agency availability |
| Who will manage the site? | Training needs, suitable CMS |
| What objectives? (visibility, sales, leads) | SEO/marketing skills |
Tip: Write a requirements document even a simple one. It will help you compare proposals and avoid misunderstandings.
2. Analyze the Portfolio and References
The portfolio is an agency's business card. Look at:
- Visual quality: Are the sites modern, professional?
- Diversity: Has the agency worked in your sector?
- Technologies: WordPress, custom development, e-commerce?
- Results: Are there case studies with metrics?
Pro tip: Visit portfolio sites on mobile and test their speed with PageSpeed Insights. A portfolio of beautiful but slow sites is a bad sign.
3. Check Reviews and Reputation
According to My Little Big Web, online customer reviews are an excellent indicator of reliability. Check:
- Google Business: public reviews and overall rating
- Sortlist / Clutch: specialized platforms with verified reviews
- LinkedIn: recommendations and testimonials
- Word of mouth: ask your local network
Red flag: An agency with no reviews or only testimonials on their own website.
4. Evaluate Technical Expertise
In 2025, technical skills are evolving rapidly. According to Technova Web, a good agency should master:
Essential skills:
- Responsive and mobile-first design
- WordPress development or modern frameworks (React, Next.js)
- Technical SEO: Core Web Vitals, structure, performance
- Security: HTTPS, data protection, GDPR compliance
Differentiating skills:
- Eco-design: low carbon footprint websites
- Accessibility: RGAA/WCAG compliance
- Artificial intelligence: chatbots, personalization
- No-code / Low-code: fast and economical solutions
Question to ask: "What technologies do you recommend for my project and why?"
5. Test Communication and Listening Skills
The agency-client relationship is a long-term partnership. From the first exchanges, evaluate:
- Responsiveness: response time to emails/calls
- Listening: Does the agency ask questions about your objectives?
- Pedagogy: Does it explain its choices in an understandable way?
- Transparency: Is the quote detailed and clear?
According to Serious Web, a good agency always starts with a discovery phase or audit before proposing a solution.
Red flag: An agency that sends a quote without understanding your project.
6. Compare Quotes Intelligently
Price should not be the only criterion. Analyze:
| Element | What to Verify |
|---|---|
| Scope | Is everything included? (design, development, content, SEO) |
| Number of pages | Does it match your needs? |
| Revisions | How many rounds of feedback are planned? |
| Training | Will you be trained on usage? |
| Maintenance | What's included in the first year? |
| Hosting | Is it included? What performance level? |
Price ranges in Dijon (indicative):
- Simple showcase site: €1,500 - €4,000
- Premium showcase site: €4,000 - €10,000
- E-commerce site: €5,000 - €25,000
- Custom web application: €15,000 - €80,000
Tip: Be wary of abnormally low prices. A €500 site will probably be a poorly customized template with non-existent support.
7. Think Beyond Launch
A website is not a "one-shot" project. Ask these questions:
- Maintenance: What services are offered after launch?
- Evolution: How are modification requests handled?
- Hosting: Does the agency manage hosting? Where are the servers?
- Ownership: Will you own the code and content?
- Training: Will you be able to manage content independently?
Red flag: An agency that makes you dependent on them for the slightest modification.
Questions to Ask During the First Meeting
Prepare your interview with these questions:
About the Agency
- How long have you been in business?
- What is the size of your team?
- Who will be my main point of contact?
- Do you have references in my sector?
About the Project
- What technology do you recommend and why?
- What is a realistic completion timeline?
- How does the collaboration work?
- What happens if the project falls behind schedule?
About the Future
- Do you offer a maintenance contract?
- How do you handle evolution requests?
- What happens if we want to change agencies?
- Do we own the source code?
FAQ
Should I Choose a Large Agency or a Small Firm?
Both have their advantages. A large agency (10+ people) offers more resources and specialists, but you risk being a "small client." A small agency (2-5 people) offers more proximity and flexibility, but may be limited on very complex projects. Choose based on the size of your project.
Can I Trust a Freelancer?
Yes, but with precautions. An experienced freelancer can be excellent for a showcase site. Check their references, long-term availability (maintenance), and make sure you have access to source code. The risk: dependency on a single person.
How Many Quotes Should I Request?
3 to 5 quotes is a good number. Fewer, and you lack comparison. More, and you waste time, and agencies sense it (which can affect their commitment).
What Timeline Should I Plan for a Website?
- Simple showcase site: 4 to 8 weeks
- Premium showcase site: 8 to 12 weeks
- E-commerce: 10 to 16 weeks
- Custom application: 3 to 6 months
These timelines include design, development, testing, and launch phases.
Conclusion: The Right Partner Makes the Difference
Choosing a web agency in Dijon is not just about comparing prices. It's about finding a trusted partner who understands your challenges, masters modern technologies, and will support you over time.
Take the time to meet several agencies, ask the right questions, and trust your intuition too: human chemistry matters as much as technical expertise.
Neodigit: Your Web Agency in Dijon
At Neodigit, we support businesses in Dijon and Burgundy-Franche-Comté with their digital projects from our office in the heart of the metropolitan area.
What sets us apart:
- Modern technologies: Next.js, React, TypeScript (no WordPress overloaded with plugins)
- Obsessive performance: ultra-fast sites, Lighthouse score 90+
- Total transparency: detailed quote, delivered source code, no dependency
- Local support: in-person meetings, responsiveness, personalized follow-up
- SEO expertise: natural search engine optimization integrated from design
We're not the biggest agency in Dijon, and that's a choice. We prefer to support fewer clients, but better.
Want to discuss? Book an appointment for a coffee (or a video call) and let's talk about your project.