Key information - The average budget for a website redesign in France in 2026 ranges from €5,000 for a simple visual update to over €100,000 for a complete overhaul with technical migration, this amplitude explained by the considerable gap between a simple graphic refresh and a total reconstruction of the digital ecosystem.
Redesign doesn't mean the same thing to everyone
Your site is five years old. It looks dated, performance is poor, content is outdated. You decide to redesign it. But what exactly do you mean by "redesign"?
This question alone determines the budget's order of magnitude. A redesign can range from a simple visual lift to a complete reconstruction of the technical architecture. Clarifying your actual need is the first step to getting comparable quotes.
The three levels of redesign and their costs
Visual redesign: €5,000 - €15,000
You keep the existing structure and CMS. Only the design changes: new visual identity, modernized templates, mobile optimization. Content remains identical or undergoes minor adjustments.
This option suits if your site works technically but simply looks aging. Typical timeline: 4 to 8 weeks.
Structural redesign: €15,000 - €50,000
Beyond design, you rethink the information architecture. New structure, user journey overhaul, in-depth SEO optimization, feature additions. The CMS may stay the same or be upgraded.
This is the most common case: a site that no longer meets current business objectives. Typical timeline: 2 to 4 months.
Complete technical redesign: €50,000 - €100,000+
Technology change, migration to a new CMS or custom development, back-office overhaul, complex integrations. It's a new site built from scratch, possibly recovering existing content.
This approach is necessary when the current site is technically obsolete or can no longer evolve. Typical timeline: 4 to 8 months.
Expense items to anticipate
Audit and strategy
Before redesigning, you need to understand what works and what doesn't. A UX, SEO, and technical audit costs between €2,000 and €8,000 depending on site size. This investment prevents repeating the current site's mistakes.
Design and UX
Mockup design represents 20 to 30% of the total budget. For a professional website, expect €5,000 to €20,000 depending on customization level and number of templates.
Development and integration
The budget's core. Rates vary enormously depending on complexity: simple WordPress integration, custom development, specific features (e-commerce, client portal, integrations).
Content migration
Often underestimated. Transferring, cleaning, and optimizing existing content takes time. Count €1,000 to €10,000 depending on volume and complexity.
SEO and redirects
A poorly managed redesign can destroy your search rankings. Plan a dedicated SEO budget: URL audit, 301 redirect plan, new page optimization. Between €2,000 and €8,000.
Hidden costs that blow budgets
Client-side project management: meetings, approvals, content provision. Internal time spent often represents 20 to 30% of external cost.
Back-and-forth: every late modification costs dearly. Precise specifications upfront avoid surprises.
Training: if you change CMS, plan for your teams' learning curve.
Post-launch evolutions: a site never stops. Budget for the first months of fixes and optimizations.
How to optimize your redesign budget
Clearly define your objectives. The vaguer the scope, the more quotes will be inflated with safety margins.
Prioritize features. Distinguish essential from "nice to have." Launch with essentials, iterate afterward.
Prepare your content in advance. Late-provided content is the primary cause of delays and cost overruns.
Compare approaches, not just prices. A €15,000 quote without audit or SEO strategy will cost more than a well-crafted €25,000 quote.
Get a realistic budget for your project
Every redesign is unique. The ranges above give an order of magnitude, but only an analysis of your current situation allows precise costing.
We support companies in their redesign projects, from initial audit to launch, with particular attention to preserving search rankings.
Considering a redesign? Let's discuss your project. In 30 minutes, we can establish a first estimate and identify vigilance points specific to your situation.
