The essentials
A professional website in France costs between €690 (freelance one-page) and over €150,000 (custom web application), with a market median around €5,200 for a showcase site and €10,000 for e-commerce. The gap comes down to the provider you choose, the level of customization and the integrations needed, not a “normal” rate that simply doesn’t exist.
Why website prices vary so much
Wondering how much a website costs in 2026? It’s the question every SME owner and project lead asks, and the answer often surprises: from €690 to over €150,000. That range comes from the diversity of technical needs, the level of customization and the choice of provider. A showcase site for a craftsperson doesn’t have the same requirements as an e-commerce platform with stock management or a custom business application.
Price by provider
Freelancer (€300 - €600/day)
- Simple showcase site: €500 to €3,000
- Basic e-commerce site: €2,000 to €8,000
Advantages: lower cost, direct relationship, flexibility. Drawbacks: variable availability, reliance on a single person, sometimes limited skillset.
Web agency (€500 - €1,200/day)
- Professional showcase site: €2,500 to €10,000
- E-commerce site: €5,000 to €50,000
- Custom web application: €15,000 to €150,000+
Advantages: multidisciplinary team (design, development, SEO, project management), proven methodology, long-term support. Drawbacks: higher budget, less flexibility on very small projects.
Price by project type
| Site type | Lower range | Market median | High-end |
|---|---|---|---|
| One-page / simple showcase | €690 - €1,500 | ~€5,200 | €10,000 - €15,000 |
| Premium showcase (custom design, blog, CRM) | €5,000 | €8,000 | €15,000 |
| Simple e-commerce (< 100 products) | €5,000 | ~€10,000 | €12,000 |
| Advanced e-commerce (unlimited catalog, multi-warehouse) | €12,000 | €20,000 | €30,000 |
| Custom web application / platform | €30,000 | €60,000 | €150,000+ |
Simple showcase site: €1,500 to €5,000
The most requested format for sole traders and independent professionals: 5 to 10 pages, responsive design, secure contact form, basic SEO optimization, SSL certificate. Plan for €1,500-€2,500 for a craftsperson or sole trader, €2,500-€4,000 for a small business, €4,000-€5,000 for an SME that wants to stand out.
Premium showcase site: €5,000 to €15,000
Custom design created by an art director, animations and micro-interactions, integrated blog, advanced SEO, CRM integration (HubSpot, Salesforce, Pipedrive), custom analytics dashboards. Ideal for ambitious SMEs and B2B service businesses.
E-commerce: €5,000 to €50,000
- Simple (€5,000-€12,000): up to 100 products, Stripe/PayPal payment, WooCommerce or Shopify.
- Advanced (€12,000-€30,000): unlimited catalog, advanced filters, multi-warehouse, carrier integration.
- Custom (€30,000-€50,000+): custom architecture, ERP/PIM integration, multi-vendor marketplace.
Custom web application: €30,000 to €150,000+
Specific business features, roles and permissions management, dashboards and reporting, API and integrations with the existing IT system, high availability, enhanced security.
| Project type | Price range |
|---|---|
| MVP / prototype | €30,000 - €50,000 |
| Business application | €50,000 - €100,000 |
| SaaS platform | €80,000 - €150,000+ |
| Marketplace | €100,000 - €250,000+ |
The factors that make prices vary
Additional features
| Feature | Estimated cost |
|---|---|
| Blog | €500 - €1,500 |
| Member area | €1,500 - €5,000 |
| Online booking | €2,000 - €6,000 |
| Online payment | €1,000 - €3,000 |
| Advanced search engine | €1,500 - €4,000 |
| Multi-language | €1,000 - €3,000/language |
Third-party integrations
- CRM (HubSpot, Salesforce): €1,000 - €5,000
- ERP (SAP, Sage): €3,000 - €15,000
- Marketing tools (Mailchimp, Brevo): €500 - €2,000
- Custom APIs: €2,000 - €10,000+
Recurring costs not to forget
The creation price is only the visible part. Plan for:
- Hosting: €50-€150/year (shared), €150-€500/year (VPS), €500-€5,000/year (high-traffic cloud)
- Domain name: €10-€15/year (.fr, .com), €30-€50/year (premium extensions)
- Maintenance: 15 to 25% of the initial cost per year (security updates, backups, support)
- Evolutions: 10 to 20% of the initial cost per year
What to choose based on your budget
| Budget | Recommended solution | Provider |
|---|---|---|
| < €2,000 | Simple showcase site | Freelancer |
| €2,000 - €5,000 | Professional showcase site | Senior freelancer / small agency |
| €5,000 - €15,000 | Premium site or simple e-commerce | Web agency |
| €15,000 - €50,000 | Advanced e-commerce | Specialized web agency |
| > €50,000 | Custom application | Expert web agency |
FAQ
How much does a professional website cost in France in 2026?
Between €690 for a one-page site built by a freelancer and over €150,000 for a custom web application, with a market median around €5,200 for a showcase site and €10,000 for e-commerce. Price mostly depends on the provider chosen and the level of customization, not a standard rate.
Freelancer or agency: what are the differences in price and quality?
A freelancer charges €300-€600/day and suits simple projects with a tight budget. An agency charges €500-€1,200/day but brings a full team (design, dev, SEO), a proven methodology and long-term support. For a simple showcase site, the quality gap stays limited. For a complex project with integrations, the agency reduces the risk of failure.
Is it better to choose the cheapest provider?
Rarely. A poorly designed site costs more to fix than to do right the first time: poor SEO, security flaws, a site impossible to evolve. Compare approaches (audit included, methodology, guarantees), not just the quote amount.
Does the price include SEO?
Basic SEO optimization (structure, tags, performance) is generally included in the creation price. Advanced SEO (content strategy, link building, ranking tracking) is an add-on service, billed at €500 to €2,000/month. Details on our SEO page.